July 6, 2020No Comments

Sprint, by Jake Knapp

One of the most recommended readings from friends in the UI/UX world, Sprint (Amazon) leads you through a 5-day design challenge to quickly prototype and validate a product hypothesis. Developed and refined over years at Google and various startups, the book covers the process for running your own sprint with plenty of real-world examples and anecdotes from companies across various industries including software, hospitality, and retail.

One of my favorite things about the book is the insights learned by the author through running countless iterations and how it shaped the final form of what became the iconic sprint challenge. This book has been helpful in formalizing my own general approach to creative brainstorming — I use a faster, streamlined version I cheekily call Bolt! for developing independent side projects that have become everything from short stories to 3D visuals and interactive prototypes.


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April 3, 2020No Comments

From C4D to Substance Painter for Redshift or Unity/Unreal

Over time, I've learned that it's more efficient to use software for their specific strengths. This, unfortunately (for cost and startup knowledge reasons), means that I jump around between a few different programs.

Each is suited best for different tasks - like Fusion360 for hard-surface modeling, Cinema4D for motion graphics, RizomUV for unwrapping UVs and Substance Painter for 3D painting/texturing. And Houdini for wasting time building things from scratch 🙂 jk

Here's my current basic workflow:

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© Roberto Brambila