I really love the 3D look development process — taking raw scenes or models and refining them into their final visual form. It can be a very detailed process involving both surfacing and lighting. On the surfacing side, layering textures and/or materials is very common as you build up the visual detail of a form.

Ideally, you want to start with a super clean mesh and properly unwrapped UVs — but hey, if you're a working motion designer in advertising, who's got time for that? 🙂

Here's my basic approach to layering textures and materials, the quick 'n procedural way.

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