Craftwork

2019
Creative Director, Designer

Overview

This was a fantastic opportunity to work on a branded content marketing campaign for the fine folks at Automattic. The final package was a fun set of spots for broadcast tv, web and social that outline the benefits of the WordPress platform.

We heavily explored different visual styles while working with their internal team to develop a 3D voice. Ultimately, we landed on charming 3D papercraft animations that lend a unique, authentic voice to the platform and help separate itself from competitors.

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190224_WP_Frame_03_CA_v04a_Transition
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WP_D02_Frame02_rb001

Credits

STUDIO tamper

CREATIVE DIRECTOR Roberto Brambila

EXECUTIVE PRODUCER Nate Barr

DESIGN Chris Abbas, Cody Cobb, Paul Barkshire, Roberto Brambila

ANIMATION Chris Abbas, Cody Cobb, Paul Barkshire, Eddy Adams

CONTACT

© Roberto Brambila