Art Director, Designer, Animator
Giving Tuesday is a global activism movement that inspires charitable giving during the winter holiday season. With my friends at Electric Sheep, I helped develop a social media campaign around this theme for the Gates Foundation.
Three key messages from the Gates' team— the science of generosity, its transcendence, and the impact of technology— were translated into illustrations and animated content for various platforms, including this article on The Optimist.
Alt Visual Direction
In total, three visual directions that I felt resonated with the content were proposed to the client. Although this style was not chosen, it was a personal favorite so I wanted to share.
STUDIO Electric Sheep
CREATIVE DIRECTOR Christopher Harrell
EXECUTIVE PRODUCER Desirée Gilewich
ART DIRECTOR/DESIGNER/ANIMATOR Roberto Brambila