Project Info

FANZONE

Design, Animation

 

For this takeover campaign at an AT&T flagship store, I worked with friends at The New Blank to redesign a basketball crossover concept for a multiscreen video wall. 

The new design language needed to be visually engaging as well as flexible, since it would support 40+ basketball teams across the NBA and WNBA. I developed a few layouts, using a mix of digital and handmade elements, that we turned into production templates for animation. Additionally, I designed and animated a handful of end tag elements.

FANZONE

Design, Animation

 

For this takeover campaign at an AT&T flagship store, I worked with friends at The New Blank to redesign a basketball crossover concept for a multiscreen video wall. 

The new design language needed to be visually engaging as well as flexible, since it would support 40+ basketball teams across the NBA and WNBA. I developed a few layouts, using a mix of digital and handmade elements, that we turned into production templates for animation. Additionally, I designed and animated a handful of end tag elements.

FANZONE

Design, Animation

 

For this takeover campaign at an AT&T flagship store, I worked with friends at The New Blank to redesign a basketball crossover concept for a multiscreen video wall. 

The new design language needed to be visually engaging as well as flexible, since it would support 40+ basketball teams across the NBA and WNBA. I developed a few layouts, using a mix of digital and handmade elements, that we turned into production templates for animation. Additionally, I designed and animated a handful of end tag elements.

LW_Design_D
LW_Design_B
LW_Design
LW_Design_C
att01
att02
att03
ATTEndTag02
ATTEndTag03
ATTEndTag04

Credits

STUDIO The New Blank

CREATIVE DIRECTOR Bobby Hougham

EXECUTIVE PRODUCER Sevrin Daniels

©2020

 

FUTURESUPERVILLAIN®

The select work of

 

Roberto Brambila

©2020